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This statistic represents a forecast of the global advertising spending distribution by media in 2018. The share of Internet on desktop computers is expected to account for up to **** percent of total advertising spending in 2018.

Television Advertising: Additional Information

Despite the growing popularity of digital channels among both consumers and advertisers, television remains the leading advertising medium worldwide and in the United States. According to some sources, advertising spending on television in the United States will increase by nearly * billion U.S. dollars between 2013 and 2015. Furthermore, forecasts for television advertising revenue show an increase of nearly ** billion U.S. dollars by the end of 2019, with revenues expected to reach ** billion U.S. dollars.

Studies show that on a daily basis, television accounted for ** percent of the time Americans spent with media in 2014, while simultaneously representing ** percent of advertising spending. In terms of advertising consumption opportunities, even the online population devotes a large portion of their time to watching traditional television. During a typical week in 2014, ** percent of surveyed consumers aged 35 to 58 spent more than four hours watching television on a TV set, which implied considerable exposure time to advertising.

How effective is television advertising? When given a choice among several types of media, ** percent of American consumers reported that they often searched for or purchased a product advertised on local television news. Although the primary influence on consumers’ purchasing decisions comes from recommendations by friends, television advertisements were mentioned as the second most influential source by ** percent of Americans surveyed.