The project was launched by conducting research that addressed the topic from two perspectives: business, for which a survey was conducted with 583 Spanish companies that used this technique; and consumer, through a survey directed at 1,000 individuals who were likely to be impacted by this type of campaign.
For more information about the methodology, please refer to the source document.
Citation formats
Optimal email marketing reception frequency by user type Spain 2015
The statistics show the recommended frequency of receiving email marketing in Spain in 2015, according to the user profile. According to the study, users who were subscribed to a newsletter stated that they tolerated a higher frequency of email marketing messages.
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Hostalia. (October 29, 2015). Recommended frequency of receiving email marketing in Spain 2015, according to user profile [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1632810/optimal-frequency-of-email-marketing-reception-according-to-user-type-spain/
Hostalia. "Recommended frequency of receiving email marketing in Spain 2015, according to user profile." Chart. October 29, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1632810/optimal-frequency-of-email-marketing-reception-according-to-user-type-spain/
Hostalia. (2015). Recommended frequency of receiving email marketing in Spain 2015, according to user profile. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1632810/optimal-frequency-of-email-marketing-reception-according-to-user-type-spain/
Hostalia. "Recommended Frequency of Receiving Email Marketing in Spain 2015, According to User Profile." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Oct 2015, /statistics/1632810/optimal-frequency-of-email-marketing-reception-according-to-user-type-spain/
Hostalia, Recommended frequency of receiving email marketing in Spain 2015, according to user profile ÌÇÐÄÆƽâ°æ, /statistics/1632810/optimal-frequency-of-email-marketing-reception-according-to-user-type-spain/ (last visited July 27, 2026)
Recommended frequency of receiving email marketing in Spain 2015, according to user profile [Graph], Hostalia, October 29, 2015. [Online]. Available: /statistics/1632810/optimal-frequency-of-email-marketing-reception-according-to-user-type-spain/
