The automotive sector recorded the largest share of voice in Spain during 2024, with around ** percent. In this way, it became the main sector of activity within Spanish digital advertising. Distribution ranked second, while the institutional sector completed the podium with a share of voice of *** percent.
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IAB Spain. (February 18, 2025). Share of voice of the main digital advertisers in Spain in 2024, by sector of activity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1635134/sector-of-activity-of-advertisers-by-share-of-voice-in-spain/
IAB Spain. "Share of voice of the main digital advertisers in Spain in 2024, by sector of activity." Chart. February 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1635134/sector-of-activity-of-advertisers-by-share-of-voice-in-spain/
IAB Spain. (2025). Share of voice of the main digital advertisers in Spain in 2024, by sector of activity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1635134/sector-of-activity-of-advertisers-by-share-of-voice-in-spain/
IAB Spain. "Share of Voice of The Main Digital Advertisers in Spain in 2024, by Sector of Activity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Feb 2025, /statistics/1635134/sector-of-activity-of-advertisers-by-share-of-voice-in-spain/
IAB Spain, Share of voice of the main digital advertisers in Spain in 2024, by sector of activity ÌÇÐÄÆƽâ°æ, /statistics/1635134/sector-of-activity-of-advertisers-by-share-of-voice-in-spain/ (last visited August 04, 2026)
Share of voice of the main digital advertisers in Spain in 2024, by sector of activity [Graph], IAB Spain, February 18, 2025. [Online]. Available: /statistics/1635134/sector-of-activity-of-advertisers-by-share-of-voice-in-spain/
