The question was posed by the source as follows: "When you need to make a significant purchase (small or large household appliances/equipment/furniture/technology products/etc.), do you place great importance on each of the following statements?"
Citation formats
Type of speech that greatly influences the French during their purchases in 2018
This survey illustrates the proportion of French people who placed great importance on different sources of influence during major purchases in 2018. It is noted that in that year, nearly of respondents, namely ** percent of them, placed great trust in comments made by close acquaintances.
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Harris Interactive. (March 27, 2018). Share of French people placing great importance on external influences when making purchases in 2018, by category of influence [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1628662/part-french-giving-great-importance-to-different-influences-during-major-purchases/
Harris Interactive. "Share of French people placing great importance on external influences when making purchases in 2018, by category of influence." Chart. March 27, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1628662/part-french-giving-great-importance-to-different-influences-during-major-purchases/
Harris Interactive. (2018). Share of French people placing great importance on external influences when making purchases in 2018, by category of influence. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1628662/part-french-giving-great-importance-to-different-influences-during-major-purchases/
Harris Interactive. "Share of French People Placing Great Importance on External Influences When Making Purchases in 2018, by Category of Influence." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2018, /statistics/1628662/part-french-giving-great-importance-to-different-influences-during-major-purchases/
Harris Interactive, Share of French people placing great importance on external influences when making purchases in 2018, by category of influence ÌÇÐÄÆƽâ°æ, /statistics/1628662/part-french-giving-great-importance-to-different-influences-during-major-purchases/ (last visited August 01, 2026)
Share of French people placing great importance on external influences when making purchases in 2018, by category of influence [Graph], Harris Interactive, March 27, 2018. [Online]. Available: /statistics/1628662/part-french-giving-great-importance-to-different-influences-during-major-purchases/
