| Characteristic | Overall | Generation Z | Millennials | GenerationX | Baby Boomers |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
Release date
October 2025
More information
Region
United States
Survey time period
August 27 to September 5, 2025
Number of respondents
3,981 consumers*
Special properties
The entire sample has a margin of error of +/- 1 to 2 percent
Supplementary notes
This question was phrased by the source as follows: "What holiday shopping events are you likely to participate in?"
*Surveyed consumers by generation:
- Generation Z: 703
- Millennials: 1,115
- Generation X: 1,010
- Baby boomers: 1,029
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