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In the United States, holiday season online retail sales grew by *** percent in 2024 compared to the previous year. Forecasts suggested that this growth would decrease in 2025 to *** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

The new normal in holiday shopping

In 2020, the COVID-19 pandemic prompted many U.S. consumers to do their holiday shopping online. A year later, although the situation once again allows for physical shopping, e-commerce is still gaining relevance. According to estimates, holiday season online retail sales in the United States were to reach new heights in 2024, amounting to *** billion dollars. As in previous years, Cyber Monday and Black Friday would remain the most relevant holiday shopping days in 2025, expected to generate approximately ** billion and ** billion U.S. dollars in sales, respectively.

A preference for online

With Cyber Monday expected to generate *** billion dollars more than Black Friday in 2025, it comes as no surprise that most holiday shoppers reported that their preferred type of retailer for holiday gifts were online-only retailers. Over six in ten consumers prefered to buy holiday gifts from e-commerce only merchants, while department stores only only preferred by about ** percent of seasonal shoppers.