This question was phrased by the source as follows: " Which of the following special offer days have you heard of and on which of them have you bought discounted products in 202X?"
In 2016 there was no data for those who had heard of Black Friday.
* Figures for 2025 are estimates.
Citation formats
Awareness and use of Black Friday in Germany 2016-2025
In 2025, it was estimated about ** percent of people in Germany had heard of Black Friday, while around ** percent had purchased discounted products. This statistic shows the number of people in Germany who had heard of and used Black Friday.
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HDE. (November 17, 2025). Have you heard of Black Friday and have you bought discounted products on the day in 2025? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1346678/black-friday-awareness-and-use-germany/
HDE. "Have you heard of Black Friday and have you bought discounted products on the day in 2025?." Chart. November 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1346678/black-friday-awareness-and-use-germany/
HDE. (2025). Have you heard of Black Friday and have you bought discounted products on the day in 2025?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1346678/black-friday-awareness-and-use-germany/
HDE. "Have You Heard of Black Friday and Have You Bought Discounted Products on The Day in 2025?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2025, /statistics/1346678/black-friday-awareness-and-use-germany/
HDE, Have you heard of Black Friday and have you bought discounted products on the day in 2025? ÌÇÐÄÆƽâ°æ, /statistics/1346678/black-friday-awareness-and-use-germany/ (last visited July 23, 2026)
Have you heard of Black Friday and have you bought discounted products on the day in 2025? [Graph], HDE, November 17, 2025. [Online]. Available: /statistics/1346678/black-friday-awareness-and-use-germany/
