The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
* The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
Citation formats
Spain: shopping channel preference among millennials & Gen Z for jewelry 2023
In 2023, at 34 percent each, Spanish Gen Z and millennial consumers expressed the same preference in offline shopping when it came to buying jewelry and accessories. Online shopping channel preferences for jewelry were slightly less that year among both generations.
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Klarna. (May 26, 2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for jewelry and accessories in Spain in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1387321/mostly-online-vs-offline-shopping-jewelry-spain/
Klarna. "Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for jewelry and accessories in Spain in 2023." Chart. May 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1387321/mostly-online-vs-offline-shopping-jewelry-spain/
Klarna. (2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for jewelry and accessories in Spain in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1387321/mostly-online-vs-offline-shopping-jewelry-spain/
Klarna. "Share of Gen Z and Millennial Consumers That Would Prefer to Shop Mostly Online/In-store for Jewelry and Accessories in Spain in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 May 2023, /statistics/1387321/mostly-online-vs-offline-shopping-jewelry-spain/
Klarna, Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for jewelry and accessories in Spain in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1387321/mostly-online-vs-offline-shopping-jewelry-spain/ (last visited July 28, 2026)
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for jewelry and accessories in Spain in 2023 [Graph], Klarna, May 26, 2023. [Online]. Available: /statistics/1387321/mostly-online-vs-offline-shopping-jewelry-spain/
