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Shopify was the leading e-commerce platform in Denmark as of May 2026. The web-shop had a market share of percent and was followed by WooCommerce Checkout, which accounted for percent of the market. Around one in ten e-commerce websites used Wix Stores.Â
Danes' favorite online purchases are clothes, sports, and leisure equipment. Nearly in ten consumers bought these items in 2022, according to a survey. Similarly, over **** of respondents purchased event tickets via the internet. Online food delivery services, like takeout and restaurant-made meals, were also popular amongst online shoppers.
Once shoppers returned to in-person stores after the height of the COVID-19 pandemic, e-commerce experienced a decline. In the Nordic countries, retail e-commerce generated roughly ** billion U.S. dollars in revenue in 2022. A decrease of nearly billion euros compared to 2021. Comparing the year-on-year change, e-commerce revenue dropped ** percent between the fourth quarter of 2021 and the fourth quarter of 2022. Despite the current revenue dip, the long-term outlook for the e-commerce market in the Nordics remains positive.
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Overview
Leading stores
E-commerce purchases
Online shoppers
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
