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Frequency of watching free channels that are provided within the operating system of a smart TV worldwide as of November 2024, by age group

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Sources

Release date

March 2025

Region

Worldwide

Survey time period

November 2024

Number of respondents

11,000 respondents

Age group

16-64 years

Special properties

Across 11 countries

Citation formats

Frequency of watching FAST on smart TV worldwide 2024, by age group

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 29, 2025

Smart TV viewing habits for free ad-supported streaming TV (FAST) slightly vary across age groups in 2024. Notably, daily FAST viewing is most prevalent among adults aged 35 to 44, with **** percent of this group watching at least once a day on connected TV devices. In comparison, **** percent of 55- to 64-year-olds watched FAST platforms, such as Samsung TV Plus or Pluto TV, on a daily basis.

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Free ad-supported streaming TV advertising in the United StatesDigital advertising in the U.S.Smart and connected TVsProgrammatic advertising in the United StatesFree ad-supported streaming TV in the United States
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