According to a July 2023 survey among U.S. consumers, awareness of free ad-supported streaming television (FAST) brands increased in recent years, with Tubi being the most recognizable by around ** percent of consumers. The Roku Channel came second, with ** percent of respondents being aware of the platform.
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Whip Media. (November 1, 2023). Consumer awareness of selected free ad-supported streaming television (FAST) services in the United States from 2021 to 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1301554/consumer-awareness-and-familiarity-with-fast-services-us/
Whip Media. "Consumer awareness of selected free ad-supported streaming television (FAST) services in the United States from 2021 to 2023." Chart. November 1, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1301554/consumer-awareness-and-familiarity-with-fast-services-us/
Whip Media. (2023). Consumer awareness of selected free ad-supported streaming television (FAST) services in the United States from 2021 to 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1301554/consumer-awareness-and-familiarity-with-fast-services-us/
Whip Media. "Consumer Awareness of Selected Free Ad-supported Streaming Television (Fast) Services in The United States from 2021 to 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Nov 2023, /statistics/1301554/consumer-awareness-and-familiarity-with-fast-services-us/
Whip Media, Consumer awareness of selected free ad-supported streaming television (FAST) services in the United States from 2021 to 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1301554/consumer-awareness-and-familiarity-with-fast-services-us/ (last visited July 28, 2026)
Consumer awareness of selected free ad-supported streaming television (FAST) services in the United States from 2021 to 2023 [Graph], Whip Media, November 1, 2023. [Online]. Available: /statistics/1301554/consumer-awareness-and-familiarity-with-fast-services-us/