In the United States, the viewing share of SVOD service Netflix was generally higher during Friday to Monday compared with the average share across the whole week as of **. The study further found that there was a decrease in viewing shares from Tuesday to Thursday, as well as on Saturday at over ** percent. In contrast, the free ad-supported streaming TV (FAST) platform Pluto TV recorded growth in viewing shares in the middle of a week, while it was declining from Friday to Monday.
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comScore. (April 29, 2021). Change in viewing of Netflix and Pluto TV compared with the average across a week in the United States as of January 2021, by day [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1278803/viewership-change-netflix-pluto-tv-us/
comScore. "Change in viewing of Netflix and Pluto TV compared with the average across a week in the United States as of January 2021, by day." Chart. April 29, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1278803/viewership-change-netflix-pluto-tv-us/
comScore. (2021). Change in viewing of Netflix and Pluto TV compared with the average across a week in the United States as of January 2021, by day. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1278803/viewership-change-netflix-pluto-tv-us/
comScore. "Change in Viewing of Netflix and Pluto Tv Compared with The Average across a Week in The United States as of January 2021, by Day." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Apr 2021, /statistics/1278803/viewership-change-netflix-pluto-tv-us/
comScore, Change in viewing of Netflix and Pluto TV compared with the average across a week in the United States as of January 2021, by day ÌÇÐÄÆÆ½â°æ, /statistics/1278803/viewership-change-netflix-pluto-tv-us/ (last visited July 15, 2026)
Change in viewing of Netflix and Pluto TV compared with the average across a week in the United States as of January 2021, by day [Graph], comScore, April 29, 2021. [Online]. Available: /statistics/1278803/viewership-change-netflix-pluto-tv-us/