According to a survey conducted in 2025 among consumers in Germany who experienced South Korean cultural content, more than **** of the respondents answered that the amount of money they spent on K-beauty had not changed much. Overall, more respondents stated to have spent more money compared to the previous year.
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Korean Foundation for International Cultural Exchange. (May 22, 2026). Changes of spending on South Korean beauty products compared to the last year in Germany in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1621240/south-korea-korean-beauty-spending-habit-change-germany/
Korean Foundation for International Cultural Exchange. "Changes of spending on South Korean beauty products compared to the last year in Germany in 2025." Chart. May 22, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1621240/south-korea-korean-beauty-spending-habit-change-germany/
Korean Foundation for International Cultural Exchange. (2026). Changes of spending on South Korean beauty products compared to the last year in Germany in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1621240/south-korea-korean-beauty-spending-habit-change-germany/
Korean Foundation for International Cultural Exchange. "Changes of Spending on South Korean Beauty Products Compared to The Last Year in Germany in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 May 2026, /statistics/1621240/south-korea-korean-beauty-spending-habit-change-germany/
Korean Foundation for International Cultural Exchange, Changes of spending on South Korean beauty products compared to the last year in Germany in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1621240/south-korea-korean-beauty-spending-habit-change-germany/ (last visited August 01, 2026)
Changes of spending on South Korean beauty products compared to the last year in Germany in 2025 [Graph], Korean Foundation for International Cultural Exchange, May 22, 2026. [Online]. Available: /statistics/1621240/south-korea-korean-beauty-spending-habit-change-germany/