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Willingness to pay to use South Korean beauty products in Germany in 2024

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Sources

Release date

March 2025

Region

Germany, South Korea

Survey time period

November 29 to December 27, 2024

Number of respondents

900 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Values not equaling 100 is most likely due to rounding.

Citation formats

Willingness to pay for Korean beauty products in Germany 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 14, 2025

According to a survey conducted in 2024 among consumers in Germany who experienced South Korean cultural content, over ** percent of respondents were willing to pay money to use K-beauty products. The number of respondents, who were rather indifferent about it, was slightly larger than those who were not interested.

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For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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