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Popularity of South Korean beauty products in Japan from 2018 to 2025

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Sources

Release date

May 2026

Region

Japan, South Korea

Survey time period

2018 to 2025

Number of respondents

1,000 respondents in 2025

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

Citation formats

Korean beauty popularity in Japan 2018-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2026

According to a survey conducted in 2025 among Japanese consumers who experienced South Korean cultural content, around **** percent of respondents stated that Korean beauty was popular in their country. The popularity of K-beauty in Japan has increased drastically, compared to the ** percent response share in 2021.

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Popularity of South Korean beauty products worldwideCosmetics market in South Korea Tourism industry in South KoreaMusic industry in South Korea Skin care market in South Korea
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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