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Popularity of South Korean beauty products in Malaysia from 2018 to 2025

© ÌÇÐÄÆƽâ°æ 2026
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Sources

Release date

May 2026

Region

South Korea, Malaysia

Survey time period

2018 to 2025

Number of respondents

730 respondents in 2025

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

Citation formats

Korean beauty popularity in Malaysia 2018-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2026

According to a survey conducted in 2025 among consumers who experienced South Korean cultural content in Malaysia, **** percent of respondents stated that Korean beauty was popular in their country, indicating a further increase in popularity compared to the previous years. The popularity of K-beauty had risen again among Malaysians after the temporary drop in 2021.

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Statistics on " Beauty and personal care industry in Malaysia "

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Overview

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Imports

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Exports

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E-commerce

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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For teams of up to 99 users
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