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Levels of popularity of South Korean beauty products in Germany in 2025

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Sources

Release date

May 2026

Region

Germany, South Korea

Survey time period

November 13 to December 12, 2025

Number of respondents

900 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think is Korean beauty in your country at the moment?"

Citation formats

Korean beauty popularity level in Germany 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 18, 2026

According to a survey conducted in 2025 among consumers in Germany who experienced South Korean cultural content, over ***percent of respondents stated that K-beauty was popular among the general public. Over ** percent of respondents answered that K-beauty was widely known in Germany, with products being readily available. 

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