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Likeliness to purchase K-beauty cosmetic products or services in Germany in 2025

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Sources

Release date

May 2026

Region

Germany, South Korea

Survey time period

November 13 to December 12, 2025

Number of respondents

900 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Values not equaling 100 is due to rounding.

Citation formats

Likeliness to purchase Korean cosmetics or services in Germany 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 16, 2026

According to a survey conducted in 2025 among consumers in Germany who experienced South Korean cultural content, ** percent of respondents answered that they considered themselves as likely to purchase South Korean cosmetics or pay for K-beauty services in the future. Around **** percent answered that they probably would not. 

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For single users
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