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Leading sportswear brands in China in December 2024, by monthly digital reach

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Source

Release date

April 2025

Region

China

Survey time period

December 2024

Supplementary notes

The digital reach covers monthly active users from private domain (including official apps, WeChat mini-programs, and KOL accounts) and public domain (who viewed brand-related content on platforms like Douyin, Kuaishou, Weibo, Xiaohongshu, Bilibili, and WeChat Offical Accounts). The total amount excludes duplicated users.

Citation formats

Leading sportswear brands in China 2024, by digital reach

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 19, 2025

In December 2024, **** emerged as the most successful sportswear brand online in China, with over ** million online visits. Among the top ten brands, ****were domestic brands.

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