In 2023, CAMEL was the most popular outdoor athletic apparel brand on China's e-commerce platform Tmall, accounting for *** percent of the platform's total athletic apparel sales value. FILA followed with a market share of *** percent. Nike, the sportswear giant, ranked only seventh on this list.
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Eastmoney.com, & Guosen Securities. (April 19, 2024). Market share of leading outdoor athletic clothing brands on China's e-commerce platform Tmall in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1466169/china-leading-athletic-apparel-brands-on-tmall/
Eastmoney.com, und Guosen Securities. "Market share of leading outdoor athletic clothing brands on China's e-commerce platform Tmall in 2023." Chart. April 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1466169/china-leading-athletic-apparel-brands-on-tmall/
Eastmoney.com, Guosen Securities. (2024). Market share of leading outdoor athletic clothing brands on China's e-commerce platform Tmall in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1466169/china-leading-athletic-apparel-brands-on-tmall/
Eastmoney.com, and Guosen Securities. "Market Share of Leading Outdoor Athletic Clothing Brands on China's E-commerce Platform Tmall in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Apr 2024, /statistics/1466169/china-leading-athletic-apparel-brands-on-tmall/
Eastmoney.com & Guosen Securities, Market share of leading outdoor athletic clothing brands on China's e-commerce platform Tmall in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1466169/china-leading-athletic-apparel-brands-on-tmall/ (last visited July 26, 2026)
Market share of leading outdoor athletic clothing brands on China's e-commerce platform Tmall in 2023 [Graph], Eastmoney.com, & Guosen Securities, April 19, 2024. [Online]. Available: /statistics/1466169/china-leading-athletic-apparel-brands-on-tmall/
