Sporting goods market in Japan - statistics & facts
Sports participation takes on many forms in Japan and is the basis for the growth of the sporting goods market. This is reflected in students training in clubs after classes, children rushing to out-of-school activities after school, and workers taking a few shots after work. However, amid a shrinking number of children born in the country, the target group of manufacturers and retailers are increasingly shifting towards adult consumers. As intensive physical activities remain uncommon in Japan, the diversification of products for casual activities has been an important step to make the market accessible for a larger consumer base.
