According to a survey conducted by in August 2025, Nike was the most popular sportswear brand among consumers in Taiwan, with 64 percent of respondents reporting a purchase of its products. Adidas followed closely, with 59 percent saying they had bought its products.
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Rakuten Insight. (September 8, 2025). Most popular sportswear brands among consumers in Taiwan as of August 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1623512/taiwan-most-popular-sportswear-brands/
Rakuten Insight. "Most popular sportswear brands among consumers in Taiwan as of August 2025." Chart. September 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1623512/taiwan-most-popular-sportswear-brands/
Rakuten Insight. (2025). Most popular sportswear brands among consumers in Taiwan as of August 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1623512/taiwan-most-popular-sportswear-brands/
Rakuten Insight. "Most Popular Sportswear Brands among Consumers in Taiwan as of August 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Sep 2025, /statistics/1623512/taiwan-most-popular-sportswear-brands/
Rakuten Insight, Most popular sportswear brands among consumers in Taiwan as of August 2025 ÌÇÐÄÆƽâ°æ, /statistics/1623512/taiwan-most-popular-sportswear-brands/ (last visited July 28, 2026)
Most popular sportswear brands among consumers in Taiwan as of August 2025 [Graph], Rakuten Insight, September 8, 2025. [Online]. Available: /statistics/1623512/taiwan-most-popular-sportswear-brands/
