In 2023, FILA was the most popular brand for athleisure shoes on China's e-commerce platform Tmall, accounting for **** percent of the platform's total athleisure footwear sales value. Nike and New Balance followed closely with a respective market share of ** percent and **** percent.
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Guosen Securities, & Eastmoney.com. (April 19, 2024). Market share of leading athleisure footwear brands on China's e-commerce platform Tmall in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1495533/china-leading-athleisure-shoe-brands-on-tmall/
Guosen Securities, und Eastmoney.com. "Market share of leading athleisure footwear brands on China's e-commerce platform Tmall in 2023." Chart. April 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1495533/china-leading-athleisure-shoe-brands-on-tmall/
Guosen Securities, Eastmoney.com. (2024). Market share of leading athleisure footwear brands on China's e-commerce platform Tmall in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1495533/china-leading-athleisure-shoe-brands-on-tmall/
Guosen Securities, and Eastmoney.com. "Market Share of Leading Athleisure Footwear Brands on China's E-commerce Platform Tmall in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Apr 2024, /statistics/1495533/china-leading-athleisure-shoe-brands-on-tmall/
Guosen Securities & Eastmoney.com, Market share of leading athleisure footwear brands on China's e-commerce platform Tmall in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1495533/china-leading-athleisure-shoe-brands-on-tmall/ (last visited July 28, 2026)
Market share of leading athleisure footwear brands on China's e-commerce platform Tmall in 2023 [Graph], Guosen Securities, & Eastmoney.com, April 19, 2024. [Online]. Available: /statistics/1495533/china-leading-athleisure-shoe-brands-on-tmall/
