| Characteristic | Number of users in millions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Download
Source
Source
Release date
April 2025
More information
Region
China
Survey time period
December 2024
Supplementary notes
The digital reach covers monthly active users from private domain (including official apps, WeChat mini-programs, and KOL accounts) and public domain (who viewed brand-related content on platforms like Douyin, Kuaishou, Weibo, Xiaohongshu, Bilibili, and WeChat Offical Accounts). The total amount excludes duplicated users.
Citation formats
