| Characteristic | Number of users in millions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
April 2025
More information
Region
China
Survey time period
December 2024
Supplementary notes
The digital reach covers private domain users (from official apps, WeChat mini-programs, and KOL accounts) and public domain users (who viewed brand-related content on platforms like Douyin, Kuaishou, Weibo, Xiaohongshu, Bilibili, and WeChat public accounts). The total amount excludes the duplicated users.
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