A global 2024 survey found that honest reviews with both pros and cons were the most important factor for consumers when deciding what to buy based on influencer content. This was regarded by ** percent of respondents as the most significant factor influencing their purchasing decisions. A further content that was highly ranked was comprehensive product information and specifications, which was favored by approximately ** percent of consumers. Demonstration of the product in use came in third, with roughly of consumers.
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Bazaarvoice. (November 21, 2024). Main aspects of creator content that influences purchasing decisions worldwide in 2024
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1612334/top-factors-of-influencer-content-that-affect-buying-decisions/
Bazaarvoice. "Main aspects of creator content that influences purchasing decisions worldwide in 2024
." Chart. November 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1612334/top-factors-of-influencer-content-that-affect-buying-decisions/
Bazaarvoice. (2024). Main aspects of creator content that influences purchasing decisions worldwide in 2024
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1612334/top-factors-of-influencer-content-that-affect-buying-decisions/
Bazaarvoice. "Main Aspects of Creator Content That Influences Purchasing Decisions Worldwide in 2024
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2024, /statistics/1612334/top-factors-of-influencer-content-that-affect-buying-decisions/
Bazaarvoice, Main aspects of creator content that influences purchasing decisions worldwide in 2024
ÌÇÐÄÆƽâ°æ, /statistics/1612334/top-factors-of-influencer-content-that-affect-buying-decisions/ (last visited July 27, 2026)
Main aspects of creator content that influences purchasing decisions worldwide in 2024
[Graph], Bazaarvoice, November 21, 2024. [Online]. Available: /statistics/1612334/top-factors-of-influencer-content-that-affect-buying-decisions/
