According to a global survey conducted in 2024, the share of consumers who have purchased an item via social media platforms has increased since 2021. In 2021, around ** percent of global shoppers reported making purchases through social sites; however, this figure rose to ** percent in 2024. Consumers also preferred to browse products they were already interested in, discover new items to purchase, and follow stores and brands they found appealing on social media platforms. However, since 2023, the shares for these activities have decreased.
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Bazaarvoice. (November 21, 2024). Consumers' use of social media for shopping worldwide from 2021 to 2024, by type
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1612323/consumers-use-of-social-sites-for-shopping-worldwide/
Bazaarvoice. "Consumers' use of social media for shopping worldwide from 2021 to 2024, by type
." Chart. November 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1612323/consumers-use-of-social-sites-for-shopping-worldwide/
Bazaarvoice. (2024). Consumers' use of social media for shopping worldwide from 2021 to 2024, by type
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1612323/consumers-use-of-social-sites-for-shopping-worldwide/
Bazaarvoice. "Consumers' Use of Social Media for Shopping Worldwide from 2021 to 2024, by Type
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2024, /statistics/1612323/consumers-use-of-social-sites-for-shopping-worldwide/
Bazaarvoice, Consumers' use of social media for shopping worldwide from 2021 to 2024, by type
ÌÇÐÄÆƽâ°æ, /statistics/1612323/consumers-use-of-social-sites-for-shopping-worldwide/ (last visited August 01, 2026)
Consumers' use of social media for shopping worldwide from 2021 to 2024, by type
[Graph], Bazaarvoice, November 21, 2024. [Online]. Available: /statistics/1612323/consumers-use-of-social-sites-for-shopping-worldwide/
