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Shoppers who considered selected factors as highly important when selecting a return method for online purchases in the United Kingdom in 2024

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Sources

Release date

October 2024

Region

United Kingdom

Survey time period

August 2024

Number of respondents

2,000 households

Age group

18 years and older

Special properties

Nationally representative UK households

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "How important, if at all, are the following factors when choosing a return method for online orders?"

The data shows the share of respondents who considered each factor as "high importance".

Citation formats

Important factor when choosing a return method for online purchases in the UK 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 30, 2025

The cost of return was a highly important factor when selecting a return method for e-commerce purchases in the United Kingdom for ** percent of consumers, according to a 2024 survey. Convenience was highly regarded by around* of survey respondents, and speed of refund by ****.

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Overview

6

United Kingdom

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Germany

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France

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Spain

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Italy

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Other countries

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Topics

E-commerce returns in EuropeGen Z online shopping behaviorOnline shopping behavior in the United StatesE-commerce in the United StatesE-commerce in Latin America
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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