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Leading beauty brands in Southeast Asia in 2025, by brand score

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Sources

Release date

August 2025

Region

Asia, Indonesia, Malaysia, Philippines, Singapore, Vietnam, Thailand

Survey time period

2025

Special properties

conducted in Indonesia, Thailand, the Philippines, Malaysia, Vietnam, and Singapore

Supplementary notes

Brand scores were evaluated based on attributes such as awareness, purchase, quality, buying experience, customer service, loyalty, innovation, brand touchpoints (ease of use across online and offline interactions), and advocacy (degree of recommendation).

Citation formats

Popular beauty brands SEA 2025, by brand score

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 8, 2025

The ranking for Southeast Asian beauty brands in 2025 was led by Indonesian brand Wardah, with a brand score of ****. This was followed by Watsons, a Hong Kong health and beauty care chain store, with a brand score of ****.

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Statistics on " Beauty and personal care in Southeast Asia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Beauty and personal care in Southeast Asia

Overview

4

International trade

3

Personal care

3

Skin care

4

Cosmetics

5

Consumer behavior

4

Leading brands

4

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Topics

Beauty and personal care in Southeast AsiaBeauty and personal care e-commerce worldwideCosmetics market in VietnamCosmetics in the Asia-Pacific regionBeauty and personal care in Thailand
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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