According to an October 2025 survey conducted in China, 87.3 percent of respondents had purchased skincare products in the past 12 months. Among them, facial cleanser was the most commonly purchased category, with **** percent of respondents reporting purchases, followed by sheet masks, sunscreen, and toner, each exceeding ** percent.
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Eastmoney.com. (January 25, 2026). Best-selling skincare products in China in 2025, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1546326/china-share-of-online-skincare-market-by-type/
Eastmoney.com. "Best-selling skincare products in China in 2025, by category." Chart. January 25, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1546326/china-share-of-online-skincare-market-by-type/
Eastmoney.com. (2026). Best-selling skincare products in China in 2025, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1546326/china-share-of-online-skincare-market-by-type/
Eastmoney.com. "Best-selling Skincare Products in China in 2025, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Jan 2026, /statistics/1546326/china-share-of-online-skincare-market-by-type/
Eastmoney.com, Best-selling skincare products in China in 2025, by category ÌÇÐÄÆÆ½â°æ, /statistics/1546326/china-share-of-online-skincare-market-by-type/ (last visited August 03, 2026)
Best-selling skincare products in China in 2025, by category [Graph], Eastmoney.com, January 25, 2026. [Online]. Available: /statistics/1546326/china-share-of-online-skincare-market-by-type/