China: skin care product retail sales 2030| ��ƽ��

Retail sales value of skincare products in China from 2020 to 2025, with estimates until 2030 (in billion yuan)

Characteristic	Retail sales in billion yuan
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Release date

May 2026

More information

Region

China

Survey time period

2020 to 2030

Supplementary notes

*Estimate.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of May 2026).

The release date is the date of data access.

The source defines skincare products as follows: "Skincare products refer to products that improve skin integrity, provide relief to skin conditions and address specific skin concerns, including acne, dark spots, hyperpigmentation, fine lines and inflammation. Skincare products can be mainly divided into facial care, body care, hand care and others. Facial care products include, among others, facial cleanser, toner, facial moisturizer, essence, cream, face mask and sun protection. Body care products include, among others, body cream and body lotion. Hand care products include, among others, hand cream, hand lotion and hand sanitizer."

Citation formats

As the largest component of China’s cosmetics industry, the skin care market recorded a retail sales value of billion yuan in 2025. It was expected to maintain its momentum, reaching a value of approximately billion yuan in 2030.

Market overview

China’s skincare retail sales are concentrated in the low-end market, with products priced under 200 yuan accounting for nearly ** percent of the total sales value. Over the past decades, Chinese consumers have become more rational in selecting skincare products: most of them pay great attention to the products’ suitability, quality, and safety and are less brand conscious.��

Douyin redefined the landscape of the skincare market

The significance of online retail in the skincare market has progressively heightened, with the number of users in the skincare segment of e-commerce markets continuously growing. In 2023, Douyin emerged as the fastest growing marketplace for skincare products, contrasted with the decline witnessed by comprehensive e-commerce platforms in their skincare sales. The strategic adoption of Douyin by small domestic brands has propelled them to surpass expectations, highlighting a clear competitive advantage, particularly in market access and new product launches.