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Leading factors influencing consumers' cosmetic products purchasing decisions in China as of January 2025

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Source

Release date

May 2025

Region

China

Survey time period

January 2025

Number of respondents

1,838 respondents

Special properties

multiple answers were allowed

Method of interview

Online survey

Citation formats

Most important factors in cosmetic products purchasing decisions in China 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 11, 2025

According to a survey conducted in January 2025, around percent of respondents in China said benefits were the most crucial factor in choosing cosmetic products. Ingredients and brands were also important criteria for them to purchase beauty products.

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Topics

Cosmetics market in ChinaLuxury goods market in ChinaCosmetics industryGlobal prestige/luxury cosmetics Cosmetics in the Asia-Pacific region
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