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Most popular cosmetic brands among consumers in China as of September 2024

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Source

In cooperation with
Release date

January 2025

Region

China

Survey time period

September 12 to 30, 2024

Number of respondents

3,752 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Which of the following cosmetic brands do you use? (Choose all that applies)"

Citation formats

Cosmetic brand preference in China 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 5, 2025

According to a survey conducted by in September 2024, L'Oréal was the most popular cosmetic brand among consumers in China, with ** percent of respondents reporting using its products. Estée Lauder followed with ** percent of respondents as its product users.

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Topics

Cosmetics market in ChinaLuxury goods market in ChinaCosmetics industryGlobal prestige/luxury cosmetics Cosmetics in the Asia-Pacific region
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