In a 2024 survey, ** percent of respondents from Egypt said that they obtained information about brands from offline sources. On the other hand, ** percent of respondents in Kuwait said that rec ivied brand information through online sources. Overall, respondents from the Gulf Cooperation Council countries preferred receiving brand information online, whereas countries in other parts of the MENA region preferred offline sources for brand information.
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Ipsos. (March 5, 2024). Share of respondents' brand discovery and interaction in the Middle East and North Africa in 2024, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1552236/mena-brand-discovery-and-interaction-by-country/
Ipsos. "Share of respondents' brand discovery and interaction in the Middle East and North Africa in 2024, by country." Chart. March 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1552236/mena-brand-discovery-and-interaction-by-country/
Ipsos. (2024). Share of respondents' brand discovery and interaction in the Middle East and North Africa in 2024, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1552236/mena-brand-discovery-and-interaction-by-country/
Ipsos. "Share of Respondents' Brand Discovery and Interaction in The Middle East and North Africa in 2024, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2024, /statistics/1552236/mena-brand-discovery-and-interaction-by-country/
Ipsos, Share of respondents' brand discovery and interaction in the Middle East and North Africa in 2024, by country ÌÇÐÄÆƽâ°æ, /statistics/1552236/mena-brand-discovery-and-interaction-by-country/ (last visited July 27, 2026)
Share of respondents' brand discovery and interaction in the Middle East and North Africa in 2024, by country [Graph], Ipsos, March 5, 2024. [Online]. Available: /statistics/1552236/mena-brand-discovery-and-interaction-by-country/
