According to a 2024 survey, ** percent of respondents from the United Arab Emirates said that they receive brand information during Ramadan through social media platforms. This was **** percent less than the MENA average. On average, ** percent of respondents from the region said they obtained brand information from online sources. In the same survey, ** percent of respondents from the region said that they look forward to retail discounts and promotions during the month of Ramadan, and roughly ** percent delayed big purchases until Ramadan to avail special discounts.
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Ipsos. (March 5, 2024). Share of respondents' brand discovery and interaction during Ramadan in the United Arab Emirates in 2024, by source [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1552882/uae-brand-discovery-and-interaction-ramadan-by-country/
Ipsos. "Share of respondents' brand discovery and interaction during Ramadan in the United Arab Emirates in 2024, by source." Chart. March 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1552882/uae-brand-discovery-and-interaction-ramadan-by-country/
Ipsos. (2024). Share of respondents' brand discovery and interaction during Ramadan in the United Arab Emirates in 2024, by source. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1552882/uae-brand-discovery-and-interaction-ramadan-by-country/
Ipsos. "Share of Respondents' Brand Discovery and Interaction during Ramadan in The United Arab Emirates in 2024, by Source." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2024, /statistics/1552882/uae-brand-discovery-and-interaction-ramadan-by-country/
Ipsos, Share of respondents' brand discovery and interaction during Ramadan in the United Arab Emirates in 2024, by source ÌÇÐÄÆƽâ°æ, /statistics/1552882/uae-brand-discovery-and-interaction-ramadan-by-country/ (last visited July 27, 2026)
Share of respondents' brand discovery and interaction during Ramadan in the United Arab Emirates in 2024, by source [Graph], Ipsos, March 5, 2024. [Online]. Available: /statistics/1552882/uae-brand-discovery-and-interaction-ramadan-by-country/
