The question was phrased by the source as follows: "When it comes to neobanking & neobrokerage, which of these aspects are most important to you?". Multiple selections were possible.Â
More information on the methodology can be found here.
Citation formats
Most important brand qualities of neobanking and neobrokerage in the UK 2024
The reliability and trustworthiness of neobanking and neobrokerage services were the most important qualities for UK customers in 2024. According to ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ, almost **** out of ten respondents identified trustworthiness as the most crucial aspect when evaluating such services, and almost **** out of ten respondents indicated reliability. In contrast, being exciting or thrilling was a priority for only a small minority - just *** in *** ³ó³Ü²Ô»å°ù±ð»å.Ìý
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ÌÇÐÄÆƽâ°æ. (October 16, 2024). Most important aspects of neobanking and neobrokerage in the United Kingdom (UK) in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1549734/uk-brand-qualities-neobanking-neobrokerage/
ÌÇÐÄÆƽâ°æ. "Most important aspects of neobanking and neobrokerage in the United Kingdom (UK) in 2024." Chart. October 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1549734/uk-brand-qualities-neobanking-neobrokerage/
ÌÇÐÄÆƽâ°æ. (2024). Most important aspects of neobanking and neobrokerage in the United Kingdom (UK) in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1549734/uk-brand-qualities-neobanking-neobrokerage/
ÌÇÐÄÆƽâ°æ. "Most Important Aspects of Neobanking and Neobrokerage in The United Kingdom (Uk) in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2024, /statistics/1549734/uk-brand-qualities-neobanking-neobrokerage/
ÌÇÐÄÆƽâ°æ, Most important aspects of neobanking and neobrokerage in the United Kingdom (UK) in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1549734/uk-brand-qualities-neobanking-neobrokerage/ (last visited July 29, 2026)
Most important aspects of neobanking and neobrokerage in the United Kingdom (UK) in 2024 [Graph], ÌÇÐÄÆƽâ°æ, October 16, 2024. [Online]. Available: /statistics/1549734/uk-brand-qualities-neobanking-neobrokerage/
