The question was phrased by the source as follows: "When it comes to neobanking & neobrokerage, which of these aspects are most important to you?". Multiple selections were possible.Ìý
More information on the methodology can be found here.
Citation formats
Most important brand qualities of neobanking and neobrokerage in Germany 2024
The reliability and trustworthiness of neobanking and neobrokerage services were the most important qualities for German customers in 2024. According to ÌÇÐÄÆƽâ°æ's Consumer ÌÇÐÄÆƽâ°æ, more than **** in *** respondents identified these two features as the most crucial when evaluating such services. In contrast, being exciting or thrilling was a priority for only a small minority - just *** in *****.Ìý
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (October 16, 2024). Most important aspects of neobanking and neobrokerage in Germany in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1549731/germany-brand-qualities-neobanking-neobrokerage/
ÌÇÐÄÆƽâ°æ. "Most important aspects of neobanking and neobrokerage in Germany in 2024." Chart. October 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1549731/germany-brand-qualities-neobanking-neobrokerage/
ÌÇÐÄÆƽâ°æ. (2024). Most important aspects of neobanking and neobrokerage in Germany in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1549731/germany-brand-qualities-neobanking-neobrokerage/
ÌÇÐÄÆƽâ°æ. "Most Important Aspects of Neobanking and Neobrokerage in Germany in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2024, /statistics/1549731/germany-brand-qualities-neobanking-neobrokerage/
ÌÇÐÄÆƽâ°æ, Most important aspects of neobanking and neobrokerage in Germany in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1549731/germany-brand-qualities-neobanking-neobrokerage/ (last visited July 28, 2026)
Most important aspects of neobanking and neobrokerage in Germany in 2024 [Graph], ÌÇÐÄÆƽâ°æ, October 16, 2024. [Online]. Available: /statistics/1549731/germany-brand-qualities-neobanking-neobrokerage/
