The source adds the following information: Annual costs were calculated by subtracting marketing costs from operating costs, then dividing by the average number of customers in the period.
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Cost per customer of selected leading digital banks worldwide 2023
Among global digital banking leaders in 2023, SoFi reported the highest cost per customer at *** U.S. dollars. Starling Bank followed with ** U.S. dollars per customer, while Monzo's costs reached ** U.S. dollars per customer. At the other end of the spectrum, Bunq and Jago demonstrated remarkable operational efficiency, with costs of just ** and U.S. dollars per customer, respectively.
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Simon-Kucher & Partners. (July 9, 2024). Cost-to-serve per customer of selected leading and profitable digital banks worldwide in 2023 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1537018/cost-per-customer-digital-banks-worldwide/
Simon-Kucher & Partners. "Cost-to-serve per customer of selected leading and profitable digital banks worldwide in 2023 (in U.S. dollars)." Chart. July 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1537018/cost-per-customer-digital-banks-worldwide/
Simon-Kucher & Partners. (2024). Cost-to-serve per customer of selected leading and profitable digital banks worldwide in 2023 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1537018/cost-per-customer-digital-banks-worldwide/
Simon-Kucher & Partners. "Cost-to-serve per Customer of Selected Leading and Profitable Digital Banks Worldwide in 2023 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jul 2024, /statistics/1537018/cost-per-customer-digital-banks-worldwide/
Simon-Kucher & Partners, Cost-to-serve per customer of selected leading and profitable digital banks worldwide in 2023 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1537018/cost-per-customer-digital-banks-worldwide/ (last visited July 21, 2026)
Cost-to-serve per customer of selected leading and profitable digital banks worldwide in 2023 (in U.S. dollars) [Graph], Simon-Kucher & Partners, July 9, 2024. [Online]. Available: /statistics/1537018/cost-per-customer-digital-banks-worldwide/
