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Frequency with which pay-per-click (PPC) marketers used selected tools and features worldwide as of December 2023

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Source

Release date

April 2024

Region

Worldwide

Survey time period

November 2 to December 24, 2023

Number of respondents

581 respondents

Special properties

among PPC professionals

Method of interview

Online survey

Citation formats

Tools & features used by PPC marketers worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 21, 2025

During a December 2023 survey, Google Ads Editor was selected as the most frequently used tool among pay-per-click (PPC) marketers worldwide, with ** percent stating they always used it and ** percent saying they often did. Custom columns followed, with ** percent stating they always used it and ** percent reporting they often did.

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