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Change in Microsoft Advertising budgets among pay-per-click (PPC) marketers worldwide in 2024

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Source

Release date

April 2024

Region

Worldwide

Survey time period

November 2 to December 24, 2023

Number of respondents

431-1,091

Special properties

among PPC professionals

Method of interview

Online survey

Citation formats

Change in Microsoft Advertising budgets among PPC marketers worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 4, 2025

During a December 2023 survey, Standard Shopping Ads had the highest share of respondents maintaining budgets for Microsoft Advertising for 2024 among pay-per-click (PPC) marketers, at ** percent, followed by Audience Ads at ** percent.

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