The brand index is mainly composed of three parts: content score, dissemination score and search score.
Content score: the number of natural content, the number of certificated business accounts content, the number of effective ads and other factors are fitted through scientific calculation. Dissemination score: exposure of natural content, exposure of certificated business accounts content, exposure of advertisement and live viewing. Search score: the amount of search pageviews.
The source does not specify the publication date. The release date stated here is the date of access.
Citation formats
Most successful automotive brands on Douyin in China 2025, based on brand index
From August 17 to 23, 2025, * led other automotive brands on Douyin TikTok's sister app in China, scoring ** points in a brand index. , ****, and were other successful automotive brands.
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Ocean Engine. (September 1, 2025). Brand index of major automotive brands on Douyin in China as of August 23, 2025 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
Ocean Engine. "Brand index of major automotive brands on Douyin in China as of August 23, 2025 (in 1,000s)." Chart. September 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
Ocean Engine. (2025). Brand index of major automotive brands on Douyin in China as of August 23, 2025 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
Ocean Engine. "Brand Index of Major Automotive Brands on Douyin in China as of August 23, 2025 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Sep 2025, /statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
Ocean Engine, Brand index of major automotive brands on Douyin in China as of August 23, 2025 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/ (last visited August 03, 2026)
Brand index of major automotive brands on Douyin in China as of August 23, 2025 (in 1,000s) [Graph], Ocean Engine, September 1, 2025. [Online]. Available: /statistics/1366077/china-leading-automotive-brands-on-douyin-by-brand-index/
