According to the source: "The insights in this report series are drawn from a recent global Custom survey on the global influencer sector and, specifically, the gaming influencer landscape today, covering 17 global markets and nearly 19,000 respondents." Respondents were aged 16+ in Australia and China, all other markets were 18+.
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Global internet users following gaming influencers 2021, by age group
As of July 2021, a survey on multiple online markets found that 21 percent of 18-24 year old internet users were following online gaming influencers. Of those in the age range of 25-34 years, 15 percent stated that they followed such online influencers and in the 35-44 years age group this dropped to nine percent. The demographic most likely to follow gaming influencers were men aged 18 to 34 years.
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YouGov. (October 18, 2021). Share of internet users who follow gaming influencers worldwide as of July 2021, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1274534/global-internet-users-following-gaming-influencers-age-group/
YouGov. "Share of internet users who follow gaming influencers worldwide as of July 2021, by age group." Chart. October 18, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1274534/global-internet-users-following-gaming-influencers-age-group/
YouGov. (2021). Share of internet users who follow gaming influencers worldwide as of July 2021, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1274534/global-internet-users-following-gaming-influencers-age-group/
YouGov. "Share of Internet Users Who Follow Gaming Influencers Worldwide as of July 2021, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2021, /statistics/1274534/global-internet-users-following-gaming-influencers-age-group/
YouGov, Share of internet users who follow gaming influencers worldwide as of July 2021, by age group ÌÇÐÄÆƽâ°æ, /statistics/1274534/global-internet-users-following-gaming-influencers-age-group/ (last visited July 20, 2026)
Share of internet users who follow gaming influencers worldwide as of July 2021, by age group [Graph], YouGov, October 18, 2021. [Online]. Available: /statistics/1274534/global-internet-users-following-gaming-influencers-age-group/
