Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021
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Great Britain
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According to the source: "The insights in this report series are drawn from a recent global Custom survey on the global influencer sector and, specifically, the gaming influencer landscape today, covering 17 global markets and nearly 19,000 respondents"
Citation formats
Most popular platforms for U.S. and British users to follow gaming influencers 2021
According to a survey conducted in July 2021, YouTube was the most popular online video platform to watch gaming influencers for users in the United States and in Great Britain. Instagram followed, with approximately ** percent and ** percent of respondents in the U.S. and GB reporting engaging with the platform to follow gaming influencers. Twitch was more popular among British than American users, with almost half of respondents in Great Britain reporting engaging with the popular live streaming platform to follow video gaming influencers online.
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YouGov. (October 18, 2021). Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1306825/top-platform-us-gb-watch-gaming-streamers-influencers/
YouGov. "Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021." Chart. October 18, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1306825/top-platform-us-gb-watch-gaming-streamers-influencers/
YouGov. (2021). Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1306825/top-platform-us-gb-watch-gaming-streamers-influencers/
YouGov. "Share of Internet Users following Video Gaming Streamers and Influencers on Selected Online Platforms in The United States and Great Britain as of July 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2021, /statistics/1306825/top-platform-us-gb-watch-gaming-streamers-influencers/
YouGov, Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021 ÌÇÐÄÆƽâ°æ, /statistics/1306825/top-platform-us-gb-watch-gaming-streamers-influencers/ (last visited July 29, 2026)
Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021 [Graph], YouGov, October 18, 2021. [Online]. Available: /statistics/1306825/top-platform-us-gb-watch-gaming-streamers-influencers/
