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The online marketplace AliExpress was the leading e-commerce retailer in Croatia in 2024, with a gross merchandise value of  million U.S. dollars. It was followed by Temu. Pevex.hr, a home improvement store, came fourth in the ranking, having earned more than **** million U.S. dollars over the same year.
Each year, an increasing share of companies extend their operations to the digital world. As of 2024, every * enterprise registered in Croatia sold their products or services via websites, apps, and online marketplaces. In the same year, approximately ** percent of the companies made B2B or B2G sales online, marking an increase compared to 2022.
Free parcel delivery and return were the most crucial criteria for e-commerce users in 2022. Another ** percent of surveyed Croatians considered cash payment the most important factor, followed by not being charged hidden fees. At the same time, online customers found environmentally friendly delivery alternatives to be of the least importance.
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* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Online shops
Payment methods
Parcel delivery
Online shopping behavior
Cross-border e-commerce
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
