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Leading online marketplaces in Europe in 2025, by gross merchandise volume (GMV) (in billion U.S. dollars)

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Release date

March 2026

Region

Europe

Survey time period

2025

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Leading online marketplaces in Europe 2025, by GMV

Published by
Yihan Ma,
Apr 28, 2026

Amazon was the marketplace with the largest gross merchandise volume (GMV) in Europe in 2025. The GMV of the e-commerce giant surpassed the *** billion U.S. dollars. Ozon ranked second with a GMV of **** billion U.S. dollars in 2025.

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Statistics on " Online shopping behavior in Europe "

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Overview

4

Attitudes towards online shopping

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Online payment

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Favorite stores and retailers

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Online shopping behavior

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Device usage

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Topics

Online shopping behavior in EuropeE-Commerce in ChinaOnline shopping behavior in the United StatesE-commerce in Latin AmericaE-commerce returns in Europe
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Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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