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Leading product categories purchased on online marketplaces among Gen X shoppers in Australia in 2024

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Source

Release date

March 2025

Region

Australia

Survey time period

2024

Supplementary notes

Only the top ten product categories are represented.

Generational cohorts as defined by the source:

  • Gen Z: 1998-2010
  • Millennials (Gen Y): 1981-1997
  • Gen X: 1965-1980
  • Baby Boomers: 1946-1964
  • Silent Generation (Builders): 1925-1945

Citation formats

Popular product categories on online marketplaces among Gen X Australia 2024

Published by
Yihan Ma,
Apr 10, 2025

Home was the leading category purchased from on online marketplaces among Australia's Gen X shoppers in 2024, with around ** percent of the generational cohort buying items in this category. The women's fashion segment alongside hobbies and recreational goods were the next most popular categories on online marketplaces among the country's Gen X shoppers.

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Statistics on " Online marketplaces in Australia "

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Topics

Online marketplaces in AustraliaAmazoneBay Inc.Online marketplacesE-commerce in Australia
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