In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns.
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Top e-commerce marketplaces in the Netherlands 2024, by gross merchandise value
In 2024, Bol.com was the top online marketplace in the Netherlands based on gross merchandise value (GMV). That year, the Dutch marketplace generated around *** billion U.S. dollars in GMV in the Netherlands. Amazon ranked second, with a GMV of roughly *** billion U.S. dollars, followed by AliExpress with approximately *** billion U.S. dollars.
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ECDB GmbH. (June 13, 2025). Leading online marketplaces in the Netherlands in 2024, by gross merchandise value (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1548721/top-online-marketplaces-by-gmv-netherlands/
ECDB GmbH. "Leading online marketplaces in the Netherlands in 2024, by gross merchandise value (in million U.S. dollars)." Chart. June 13, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1548721/top-online-marketplaces-by-gmv-netherlands/
ECDB GmbH. (2025). Leading online marketplaces in the Netherlands in 2024, by gross merchandise value (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1548721/top-online-marketplaces-by-gmv-netherlands/
ECDB GmbH. "Leading Online Marketplaces in The Netherlands in 2024, by Gross Merchandise Value (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Jun 2025, /statistics/1548721/top-online-marketplaces-by-gmv-netherlands/
ECDB GmbH, Leading online marketplaces in the Netherlands in 2024, by gross merchandise value (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/1548721/top-online-marketplaces-by-gmv-netherlands/ (last visited July 30, 2026)
Leading online marketplaces in the Netherlands in 2024, by gross merchandise value (in million U.S. dollars) [Graph], ECDB GmbH, June 13, 2025. [Online]. Available: /statistics/1548721/top-online-marketplaces-by-gmv-netherlands/