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Online marketplaces with highest consumer penetration in Spain in 2025

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Source

Release date

2025

Region

Spain

Survey time period

June 2025

Number of respondents

600 online shoppers

Age group

18-75 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "¿En cuál/es de las siguientes tiendas online/e-commerce has comprado en los últimos 12 meses?" (Which of the following online/e-commerce stores have you purchased from in the last 12 months?)

Multiple answers were possible.

Citation formats

Most used online marketplaces in Spain 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 30, 2026

According to a 2025 survey, Amazon was the online marketplace with the highest user penetration in Spain, with ** percent of online shoppers using the platform. AliExpress ranked second, with a ** percent penetration rate, followed by El Corte Inglés and Decathlon.

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Topics

Online marketplaces in SpainAmazonOnline marketplacesOnline marketplaces in Latin AmericaOnline food delivery in Spain
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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