ÌÇÐÄÆƽâ°æ

Leading product categories purchased on online marketplaces among Gen Z shoppers in Australia in 2024

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2025

Region

Australia

Survey time period

2024

Supplementary notes

Only the top ten product categories are represented.

Generational cohorts as defined by the source:

  • Gen Z: 1998-2010
  • Millennials (Gen Y): 1981-1997
  • Gen X: 1965-1980
  • Baby Boomers: 1946-1964
  • Silent Generation (Builders): 1925-1945

Citation formats

Popular product categories on online marketplaces among Gen Z Australia 2024

Published by
Yihan Ma,
Apr 10, 2025

Women's fashion was the leading category purchased from on online marketplaces among Australia's Gen Z shoppers in 2024, with about ** percent of the generational cohort buying women's fashion items. The home products segment alongside beauty were the next most popular categories on online marketplaces among the country's Gen Z shoppers.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Online marketplaces in Australia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Online marketplaces in Australia

Global overview

7

Australia overview

7

Highlight: Amazon

6

Online marketplace apps

5

Consumer behavior

5

Online marketplace categories

5

Further Content: You might find this interesting as well

Topics

Online marketplaces in AustraliaAmazoneBay Inc.Online marketplacesE-commerce in Australia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.