Asia: Gen Z attitudes towards shopping by country 2025| ��ƽ��

Attitudes towards shopping among generation Z in Asia in 2025, by selected country

Characteristic	China	India	Indonesia	Malaysia	Philippines	Thailand	Vietnam
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Number of respondents

*varies by country

Age group

18-27 years

Special properties

residential online population

Supplementary notes

*The original survey question was: "Which of these statements about shopping do you agree with?"

*Survey period for:
China - January 1, 2025 to December 16, 2025;
India - January 1, 2025 to December 16, 2025;
Indonesia - January 1, 2025 to December 11, 2025;
Malaysia - January 1, 2025 to December 12, 2025;
the Philippines - January 1, 2025 to December 11, 2025;
Thailand - January 1, 2025 to December 11, 2025;
and Vietnam - January 1, 2025 to December 11, 2025.

Number of respondents in:
China - 903;
India - 1,761;
Indonesia - 176;
Malaysia - 158;
the Philippines - 231;
Thailand - 150;
and Vietnam - 170.

For more information please visit the Global Consumer Survey home page and take a look at our methodology.

Citation formats

According to a survey from 2025, over **** of Gen Z respondents in selected Asian countries thought apparel and footwear have to be, above all, comfortable and practical. In comparison, looking out for special offers was more important to respondents in **. About ** percent of Gen Z respondents in Indonesia also put importance on dressing well.